PVC Flooring Market Trends

1. Timing of Market Entry
From the introduction of the first PVC flooring product to the domestic market in the 1980s through the year 2000, the industry remained in an exploratory, nascent stage. Initial growth occurred between 1998 and 2004. From 2004 to 2007, PVC sports flooring and commercial flooring gained industry recognition; an increasing number of sports venues and competition arenas began selecting professional PVC sports flooring, while more construction projects adopted PVC commercial flooring. With the hosting of the 2008 Olympic Games and growing market acceptance, experts analyze that the industry has entered a growth phase and is poised for a period of rapid expansion over the next 5 to 10 years.
2. High Demand
According to the national development plan for 2010, the construction industry was designated as a pillar of the national economy. Plans included the construction of 3.35 billion square meters of urban housing, 5 billion square meters of town housing, and approximately 1 billion square meters of public buildings. Based on the international benchmark where PVC flooring accounts for one-third of the market share, this represents a massive market opportunity that strongly drives the development of the PVC flooring industry.
3. Innovative, High-Tech Flooring Material
PVC resilient flooring is one of the most innovative, high-tech flooring materials in the global building materials industry. It is widely used in decoration projects abroad. Since its introduction and vigorous promotion in the domestic market in the 1980s, it has seen extensive application-with satisfactory results-across sectors such as commerce (office buildings, shopping malls, airports), education (schools, libraries, gymnasiums), healthcare (pharmaceutical plants, hospitals), and manufacturing (factories), with usage volumes steadily increasing.